Sources.

from 36 percent in 2018 to 57 percent in 2025

IFIC Food & Health Survey, 2018–2025 — U.S. adults who followed a specific eating pattern or diet in the past year. Includes personal eating choices; not a measure of medical dietary needs. Values read from the chart Dusty supplied 2026-09-25; confirm against the IFIC reports before release.

95%

Nutritics 2026 Allergy Dining Report — Allergy-affected diners have ruled out a restaurant over unclear allergen information.

71%

Nutritics 2026 Allergy Dining Report — Allergy-affected diners would visit more often with clearer allergen information.

60%

2024 study on dietary adequacy in people with celiac disease — Of adults with celiac disease in one 2024 U.S. gluten-free cohort consumed less fiber than the Adequate Intake level.

33 million

FARE, Facts and Statistics — Approximately 33 million people in the United States have at least one food allergy.

≈2 million

NIDDK, Definition & Facts for Celiac Disease — Americans are estimated to have celiac disease.

57%

IFIC 2025 Food & Health Survey — Of U.S. adults tried a specific eating pattern in the past year.

11%

Ipsos, 2024 survey findings — Of U.S. adults describe their diet as flexitarian.

33%

SevenRooms / YouGov, Turning a Meal into an Experience (2018) — Of U.S. adults in a 2018 survey would not return if staff overlooked their preferences.

7%

IFIC 2025 Food & Health Survey — Of U.S. adults ate gluten-free in the past year.

36%

IFIC Spotlight Survey: Food Allergens, Intolerances & Sensitivities (2025), pp. 10 and 13 — Of U.S. adults who know someone with a food allergy, intolerance or sensitivity ranked restaurant dining among their top three concerns.

61%

Nutritics 2026 Allergy Dining Report — Diners affected by allergies or intolerances have skipped dining out because finding a suitable restaurant felt too difficult.

≈47%

Prevalence and Methods for Assessment of Oropharyngeal Dysphagia in Older Adults, 2022 — Estimated prevalence of swallowing difficulties among older nursing-home residents.

5,923

National Safety Council, Injury Facts — From choking in the U.S. in 2024.

64%

Hill and colleagues, published online 2021; journal issue 2022 — Of audited meal trays missed prescribed requirements at one Australian care facility.

Sixty-eight percent

Age of Majority for Restaurant Hospitality Group, “Great Expectations,” August 2024 (n = 1,485, ages 55–96).

seventeen percent

Age of Majority for Restaurant Hospitality Group, “Great Expectations,” August 2024 (n = 1,485).

12 to 15 billion meals a year

USDA Food and Nutrition Service program data, FY2024 (the National School Lunch Program alone served 4.8 billion lunches); institutional totals per USDA ERS and Technomic, as compiled in MagicMenu's September 2026 materials.

Original external publication link is not yet recorded.

roughly $100 billion a year

Technomic and Foodbuy managed-spend disclosures, as compiled in MagicMenu's September 2026 materials.

Original external publication link is not yet recorded.

more than 40 percent

Industry B2B payments data on food and non-food invoices, as compiled in MagicMenu's September 2026 materials.

Original external publication link is not yet recorded.

81.7 percent of its revenue is fintech, at a payments take of roughly 0.48 percent

Toast, Inc., Form 10-K for fiscal year 2024.

Original external publication link is not yet recorded.

roughly 1 percent on about $62 billion of gross transaction volume

ServiceTitan, Inc., public filings, 2024.

Original external publication link is not yet recorded.

7.2 percent on $33.5 billion of gross transaction volume

Maplebear Inc. (Instacart), Form 10-K for fiscal year 2024.

Original external publication link is not yet recorded.

2028

U.S. FDA, Food Traceability Final Rule (FSMA Section 204), compliance date as extended to July 2028.

Original external publication link is not yet recorded.