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Our story.

The drawing is not the part ↓Start a conversation

MIT, aeronautics and astronautics · 24 years at Boeing, Lockheed and Apple · the Orion heat shield for NASA's Artemis II · four patents

The kitchen table.

When my wife became seriously ill, I was suddenly running every meal for our four young children by myself. I am gluten-free and dairy-free. Two of the kids would not eat marinara. The two-year-old needed everything cut up. A simple spaghetti dinner became four versions — four things to plan, four things to shop for, four timings to hold in my head while a toddler pulled things off the shelves.

I did not need more recipe ideas. I needed it to be easy. The hard part was never the cooking. It was keeping track of who eats what, what we already had, what to substitute, and how to get it all on the table at the same time, hot.

A shared meal is a small thing until it is out of reach. When one person at the table cannot eat what everyone else is eating, the meal splits: there is the plate, and then there is the other plate. I know what that feels like from the inside, and I did not want it to be normal — not at my table, and not at anyone else's.

Dusty Dequine, founder of MagicMenu.
Dusty Dequine, founder
Illustration of four spaghetti plates: marinara, gluten- and dairy-free, without marinara, and cut into small pieces.
One shared meal, with a different plan for each plate.

Why a kitchen looks like a production line to me.

Every part I ever signed for came with four things: what we meant to build, how we built it, how we checked it, and what we shipped. A kitchen is the same shape. Tap each one.

In aerospace.

What we meant to build — every dimension, every tolerance.

In a kitchen.

What the chef means to serve: the dish, the variants, the diet orders it must satisfy.

In aerospace.

The step-by-step that tells the next person on the line what to do, in what order.

In a kitchen.

One page per meal: who leads each dish, the key times, where the shared work splits and merges.

Page one of a cook sheet: the meal, who leads each dish, the key times, and the overview.
Page one of a cook sheetReal product output●Running today

In aerospace.

The check at every step that proves the part is what the drawing says.

In a kitchen.

Every product to its ingredient statement; every plate to its card; unknown never passes.

A pull list for a Sunday dinner: items in delivery order with product photos and quantities, one of them flagged as substituted.
The pull list — a substitution flaggedReal product output●Running today

In aerospace.

What was actually made, by whom, and how it was checked — kept.

In a kitchen.

What was served, to whom, and why — locked when the last plate goes out.

The plan at a glance: a timed grid, one column per lane, with the points where a lane branches for a variant and merges back marked in gold.
The plan at a glance — the locked sourceReal product output●Running today

Illustrative model, computed live in your browser — the tabs only change what this section shows.

In aerospace we learned, the hard way, that you cannot inspect quality in at the end. You design it in, you build it in, you check it at every step, and you keep the evidence. That is exactly what a plate needs when a gluten-free guest, a renal diet and a soft-texture resident are all eating the same dinner: a plan that already knows where the shared preparation has to split, a check at each step that the split held, and a record that it did.

Most kitchens I have walked into have the drawing and nothing else. The traveler lives in the chef's head, the inspection is a glance at the pass, and the record is whatever someone remembers on Thursday. The people are not the problem. The tools are.

Why the old tools can't get there.

The kitchen is not short of software. It is short of the right kind. Records-and-menu systems store the diet order and print the menu; they were never built to execute the meal — to say whether a substitution at prep step four is still safe at step eight after the shared griddle. Their data sits in rows. A plate is a graph of decisions: where a shared preparation must split into a variant, and where it can safely merge back.

We could have sold that system as software and walked away. We did not, because the plan is only as good as the kitchen that runs it, and a kitchen does not learn a plan from a login. So we come in. We stand at the pass. We change what gets bought before we change how anyone works. We leave the tools running and a crew that can run them. And we measure it, with your numbers, before we say what changed.

Recipes as graphs — the technology page →

Milestones.

  1. Nov 2025 – Jan 2026Discovery: more than 300 structured discovery calls across four segments in two countries.company-reported
  2. May 2026A second Colorado camp agrees to a fall evaluation on its distributor's catalog.company-reported
  3. Aug 2, 2026The accommodated line goes into production at Annunciation Heights; about 260 Chef's Plate meals in one retreat week.company-reported
  4. Sep 2026A ten-household reunion runs on the plan; FairShare settles the cost — first transaction revenue in September 2026.company-reported
  5. Sep 2026Filed: eight provisional patent applications.company-reported

If any of this sounds like your dining room, I'd like to talk.

Thirty minutes with Dusty. Or write to dusty@magicmenu.ai.

Start a conversationFor investors

Page one of a cook sheet

Page one of a cook sheet: the meal, who leads each dish, the key times, and the overview.

Page one of a cook sheet · real product output · Running today

The pull list — a substitution flagged

A pull list for a Sunday dinner: items in delivery order with product photos and quantities, one of them flagged as substituted.

The pull list — a substitution flagged · real product output · Running today

The plan at a glance — the locked source

The plan at a glance: a timed grid, one column per lane, with the points where a lane branches for a variant and merges back marked in gold.

The plan at a glance — the locked source · real product output · Running today

MagicMenu

Complex needs.
Simpler kitchens.

dusty@magicmenu.ai

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MagicMenu provides operational and informational support, not clinical, medical, or nutritional advice. Allergen-screened menus are built from ingredient screens against currently available product data; unknown data never passes a plate. They are subject to verification, and to the operator's own cross-contact controls, which reduce but cannot eliminate risk. Final ingredient, service, and guest-safety decisions rest with the operator. Guest information is handled under written agreements and appropriate privacy safeguards.

Illustrative people, food and kitchen images are concepts. Actual photographs and product outputs are identified in their captions.

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